Ryan Williams

I conducted interviews with a high-profile student about their doctorate research, carried out research on the interviewee and the topic of their research, and produced this article. This piece was written to be informative, but neutral on possibly contentious topics, while putting the interviewee in a positive light.

Informative and educational article to help British intellectual property rights holders navigate the new rules following Brexit.

Article based on an interview conducted with a Chief Product Office on the topic of Design Research, also optimized for SEO benefits.

Highly successful ebook I planned, researched, and wrote. This was broken down into additional content, like blog posts and webinars, and also used by competitors as a base to create rival content

Top-of-the-funnel pillar-styled page for a client's essential cluster.

Middle of the funnel, SEO-driven article aimed at convincing readers to take up a career in online tutoring. Freelance ghostwriting work was done by myself to create this article for the client, Preply.

Pillar page intended to hit the company's overall main keyword (brand protection). I created this article and managed the link-building and surrounding internal links. The result was bringing us from unranked for the keyword to the #1 organic result in the United States.

Bottom-of-the-funnel article designed to encourage readers of the value of the paid product, as well as the free trial version, aiming to expand the product's userbase.

Lead scriptwriter and researcher for this online course aimed at educating business professionals about intellectual property. Classes on patents, copyright, and trademarks, as well as practical guides to protecting a brand's IP online.

User-facing article written as a clear guide for product marketers. Used as part of client's strategy to create valuable content and build trust with userbase.

An easy-to-follow guide for a technology company's product, taking a complicated and technical procedure and making it accessible to first-time usability testers.

Listicle-style content designed to draw in top-of-the-funnel users to the site, and to encourage an inbound and outbound link structure for the blog.

I conducted a market research study into counterfeit sports products, analyzed the data, then created this article and ebook.

Authoritative article written to establish client's blog as a high-trust source for explanations on internet security protocols and technologies.

Comedy podcast which I co-host, manage, and edit the audio.